POST MARKS’, THE WAY WE WERE – EARLY NEW ZEALAND POSTCARDS,
This title has been released in October 2015 and found a
This 327 page , hard cover book (with dust jacket), published by
Kowhai Media, contains 500 early NZ picture postcards
An introduction by Leo Haks shows the value of picture postcards
as a socio-historic and archival tool.
Colleen Newton Dallimore was responsible for the research,
writing of captions and chapter introductions.
Alan Jackson contributed: ‘Early History of the Picture Postcard
in New Zealand’ and a considerable number of postcards from his
The book spans a 25 year period from 1897, when the first NZ
picture postcard was published, until 1922 and includes early
Maori images and the Golden period (1903 – 1910) of the picture
postcard. The 1906 ‘NZ International Exhibition in
Christchurch’, Antarctic Exploration, major infrastructural
projects and WW1 are among some of the important historical
Though the postcards date from 1897 onward to 1922, the images
on these postcards are by no means all reflecting that period
only. Photography had been known and used in New Zealand from
the 1850s and many of the photographs were taken well before the
end of that century. A 1858 view of Dunedin, portraits of Maori
from the 1860s and many other subjects from the 1870s and
especially the 1880s are found in this book.
There are 4 broad chapters: ‘The Way we Were’, ‘The Great
Outdoors’, ‘The Fat of the Land’ and ‘The Building of a Nation’.
The book explores important and sometimes random aspects within
the respective chapter headings.
Post Marks is distributed in New Zealand by Potton & Burton. In
Nelson RRP NZ$69.99.